Blog

58% of Customers are More Price Conscious Than They Were a Year Ago

Customers are much more price conscious now than ever. Take a look at these statistics year over year: 58% of consumers are more  price-conscious toda...

Google’s Super Cookie and Rule Rewrites

Google is rewriting its rules. Although they have not released what it entails, we may have a good idea of what is coming. Super Cookies: tracks how ...

2013 E-commerce Holiday Shopping Season Readiness

The 2012 holiday shopping season showed us that promotions are launched earlier, buying started sooner, peaks were higher, and deals lasted longer. Co...

Your Site May Have Gotten up Fast, but Does It Work?

You might hear quite often “our primary objective is to get our online site up as quickly as possible.” Sure, it would be nice to meet suc...

What Mobile Shoppers are Buying

comScore Inc. recently released a report breaking down online shopping by category by device. This lets us see what exactly mobile shoppers are buying...

Summer is Almost at an End so Here are Five Ways to Boost Conversion

Filters. Make sure your filters/refinements are clearly visible so your shopper can find exactly what they need in as little effort as possible. Cross...

What Small Businesses Need to do to Compete with the Big Guys in Presenting Offers

  Upselling, cross-selling, and running specials are important tactics used by retailers to compete for your business, and more of it. However, i...

How to Measure Your E-Commerce Site’s Performance

Your site’s performance is quite important in an E-Commerce environment. Not only does it deter customers from coming to the site and making pur...

Things Your Product Detail Page (PDP) Must Have

Product Title: This needs to be prominent on the page with an <H1> tag surrounding it so search engines can easily spider the page Images: I wan...

Five Simple Steps to Increase ROI with Social Media

You can increase ROI on your e-commerce site by discovering, exploring, and engaging with your online customer. How do you do this? Via Social Media! ...