Founded in 1946, the Bishop Company is the industry leading distributor of top-quality tools and equipment for professional arborists and landscapers. The company’s clientele ranges from private tradesmen to authorized retailers across the United States. Primarily a mail-order company, The Bishop Company first started selling their products online in 2001.
Faced with mounting pressure from competitors and understanding the competitive nature of the online shopping environment (think Amazon) and the need for mobile optimization, Keith McCormick, President, needed help as his competitors were taking market share. The Bishop Company website was not mobile optimized resulting a poor user experience, and the page load speed was slow. Google announced in July 2018 that the speed of a mobile site would begin to affect search engine ranking. The slightest change in SEO ranking can drastically affect a company’s bottom line.
McCormick decided to give his online storefront a major boost with Mobiecom, a mobile-first, blazing fast online storefront which operates on both IBM Cloud and Amazon Cloud Services, powered by IBM Commerce back-end. The Bishop Company tapped Zobrist Consulting Group to implement Mobiecom, a Single Page Application for his online, mobile-first storefront.
“In this current eCommerce space, technology is changing so quickly. Consumers are demanding more – they want their shopping experience to be fast, easy and seamless on their phones. We decided to give Mobiecom a try because we knew we needed a truly mobile-first site and the need for speed!”
Increased Conversions & Sales
With Mobiecom, McCormick has noticed some changes. “Our buyers’ shopping patterns have changed. Our buyers are typically arborists, landscape designers and gardeners so they are constantly out in the field. Before our site was mobile optimized, many had to wait until the evening to shop. Now we’re seeing purchases made during the daytime, right from their mobile devices.”
Decreased Shopping Cart Abandonment
“It’s great for the customer because when we get the order before 2pm, we will ship same day. This has also led to a decrease in shopping cart abandonment and an increase in sales. We saw a 14% increase in mobile transactions. We’re also seeing an increase in our professional demographic, as well as DIY weekend warriors who appreciate good quality gardening tools. People who weren’t finding us before, are finding us now.”
Customers are on their laptops, phone, and tablets throughout the day getting email, checking social networks and shopping both in store and online. Mobiecom makes it easy and seamless for them to jump between all those channels and pick up right where they left off on every device.
“Mobiecom has led to a decrease in shopping cart abandonment and an increase in sales. We’re also seeing an increase in our professional demographic, as well as DIY weekend warriors who appreciate good quality fardeniing trools. People who weren’t finding us before, are fining us now.”
President, Bishop Company