Zobrist Software is a leading producer of headless eCommerce storefront development. Headless commerce refers to the architecture of the online store. In the online retail world, speed and visual appeal are critical to the user experience. The beauty of headless commerce is that the storefront (User Interface (UI) – which is everything you see on an eCommerce website) is completely separated from the back end infrastructure (backend framework, coding, etc.).
This allows an eCommerce store to be a lot quicker and agile in page uploads and navigation from page to page since its operations are completely detached from the operations on the back-end. In a traditional eCommerce approach, the commerce system manages both the services on the back end and the front end, which prevents the agility/scalability of the eCommerce platform.
The Need for Speed!
With the headless approach, development teams can change the front end layer and put the changes up onto the website faster than ever, because that now that the front end is independent from the back, all the lengthy updating and testing of the changes with the core commerce pieces and integrations on the back end no longer needs to take place. They’re now independent of one another. That makes the site FAST and RESPONSIVE!
Clients now even have the ability to place multiple storefronts upon a single back end, and even take the storefront and its coding and place it on an entirely different backend engine itself. Headless Commerce helps developers more than anything. They can now make very quick changes to a website without hours of testing and add more storefront capacity (scale) faster than they could before. Companies are always adding new products, having sales, or offering promotions, and headless allows changes to be made in the blink of an eye. This allows the website to reflect which products should be sold, and how they should be displayed at that specific time. Not to mention customer interaction and eCommerce bells and whistles are always evolving as well, so it’s good that developers can quickly change store appearances and preferences to reflect modern shopping habits and consumer technology.