Overview

The North Face offers an extensive line of performance apparel, equipment, and footwear. Pushing the boundaries of innovation, the company is the first choice of many of the world’s most accomplished climbers, mountaineers, extreme skiers, snowboarders, endurance runners, and explorers.

Client:
The North Face
Industry:
Online Retail
Solutions:
WebSphere Commerce

Challenge

The North Face wanted to launch a new business-to-consumer Websphere eCommerce site that would allow it to sell merchandise directly to the public and deliver an integrated brand experience to match the “Never Stop Exploring” spirit. The company wanted the Web site design to feature imagery, content, and media to showcase many of the 50-plus athletes sponsored by The North Face.

Solution

Leveraging WebSphere Commerce software, The North Face worked with Zobrist Software Group to implement a Web site architecture that enables brand content to be woven throughout the Web site and showcases sophisticated imagery that inspires action and features athletes in their trials and triumphs.

The site also leverages today’s technology, including social media, ratings and reviews, video and RSS feeds. Striving to provide the best customer experience, The North Face uses IBM WebSphere Commerce Sales Center software to manage customer care and looks to deliver a multichannel integration with a pickup-in-store option.

Results

The new WebSphere Commerce site supports web traffic exceeding one million page views per day, helping the company meet or exceed its sales expectations

Allows marketing, merchandising and sales staff to control and manage website content without help from IT

Helps increase average order size with smart up-sells and cross-sells

Eases the process of rolling out international websites in multiple languages, currencies and cultural idioms