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b2b commerce

Need a New Website for Your B2B Business? Start by Understanding the Fundamental Difference Between B2C and B2B Commerce

Business-to-business (B2B) eCommerce sites have traditionally focused on providing practicality to customers, compared to the highly personalized dema...

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Social Media, eCommerce, and the “New Norm”: Smart Marketing Plays for Your B2B Business in the New COVID-19 Environment

Nearly 24 months into the pandemic, changes in the way businesses market and sell to consumers persist. A 129% year-over-year growth among US and Cana...

AI tools to consider

Customer Service Chatbots: Should You Employ AI Tools During the Talent Shortage?

AI tools like customer service chatbots have been sweeping the customer service industry in recent years, with some saying that these could just be th...

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What Is Headless Commerce and Who Should Make the Switch in 2022?

With online shopping becoming consumers’ preferred shopping option, headless commerce has emerged powerfully to help businesses scale across channels....

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The B2B Customer Journey Online: Addressing New Behaviors and Trends

Consumer trends are fickle and ever-shifting. However, one particular recent trend seems here to stay: enhanced customer experience. The B2B customer ...

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Putting the Customer Front and Center: 6 Core Elements of B2B Customer Experience

It is no secret that great customer experience goes a long way in the long-term success of any B2B or B2C business. But are you aware of the magnitude...

B2B customer experience

B2B Customer Experience: Common CX Mistakes to Avoid Online

Whether it’s B2B or B2C, a positive customer experience orientation is critical to building a successful business. With ever-increasing competition in...

b2b customer experience

The Benefits of a Better B2B Customer Experience Online: Boost Your Bottom Line

B2C companies have long understood the power of a positive customer experience. For example, custom recommendations on Netflix let subscribers find sh...

B2B customer experience

How to Build a Better B2B Customer Experience With Integrated eCommerce Tools

eCommerce has experienced exponential growth over the past few years, and the current COVID-19 pandemic has only accelerated this trend! Customers hav...

There and Back Again: Enhancing Your B2B Customer Journey Online

There and Back Again: Enhancing Your B2B Customer Journey Online

A B2B company’s success hinges on its customers, and a customer’s success hinges on their journey through the buying process. Studies find that an est...