Solutions

eCommerce
Analytics

OVERVIEW

eCommerce Analytics

The ability to gather large sets of data and perform complex analytics has drastically changed business across countless industries, making companies more efficient, better prepared for change, and better able to serve their customers. When developing an eCommerce storefront, the following analytics will inform your design, market approach, speed, and inventory design.

  • Conversion rates: Are consumers buying your products? Conversion data can provide deep insights to the actions your customers take that influence a sale.
  • Abandonment rates: Reducing shopping cart abandonment rates is a major challenge in eCommerce. The average business has an abandonment rate of 68.3% and any reduction can translate directly to more sales.
  • Profit margins: Being able to easily see the profit margins of specific products is important in eCommerce for two reasons. First, it allows companies to determine the deepest discount they can offer while still maintaining adequate levels of profitability. Second, it provides insight into which products should be featured prominently on the site, which should be discontinued, and which should be more heavily advertised.

The Zobrist team provides integrated analytics packages in our award-winning eCommerce sites, such as TheNorthFace.com (2008 IBM Leadership Award for Best B2C), Lee.com and Wrangler.com (2009 IBM Leadership Award for Foundational Leadership) and many more.

CLIENTS INCLUDE

Brands that Zobrist Software Group works with

INTEGRATED ANALYTICS

We support the latest analytics packages, including

  • Adobe Analytics

    Formerly Omniture, Adobe Abalytics is a marketing analytics and reporting platform that includes mobile app analytics, ad hoc analysis, real-time automation, and marketing intelligence.

  • Google Analytics

    Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.

  • Coremetrics

    Coremetrics is a provider of digital marketing optimization solutions and web analytics. Its solutions are designed to generate high return on online marketing investments.

  • A/B Testing

    A fundamental aspect of analytics in eCommerce is the ability to test market products in an A/B strategy, which determines the best marketing approach between two options.

eCommerce Technologies

We support the leading eCommerce technology platforms

  • WCS

    WebSphere Commerce is a software platform framework for eCommerce, including marketing, sales, customer and order processing functionality in a tailorable, integrated package.

  • Elastic Path

    The pioneer of headless commerce, Elastic Path empowers organizations to create unified commerce experiences across channels, devices and business models on a single platform.

  • Salesforce

    Salesforce B2C Commerce can help you create unified, intelligent digital commerce experiences – both online and in the store. Convert more shoppers with a seamless B2C experience.

  • Adobe Magento

    With a user-friendly interface, drag-and-drop capabilities, and in-line editing, Magento helps you create experiences that integrate seamlessly on mobile, social, or in-store, and that don’t require IT support.

We develop managed eCommerce shopping experiences with the latest commerce, analytics, and payment technologies

Technologies that Zobrist works with

OUR CUSTOMERS SAY...