58% of Customers are More Price Conscious Than They Were a Year Ago

Customers are much more price conscious now than ever. Take a look at these statistics year over year:

58% of consumers are more  price-conscious today than they were a year ago.

The number one issue for retailers around pricing is intensified discounting/promotional activity.

64% more retailers report that “measuring the impact of pricing decisions” is a top-three operational challenge, up to 64% in 2012 from 50% in 2011.

60% of all online shoppers subscribe to a daily deal web site, 91% of deal redeemers have already done  business with the company again or plan to.

Source: IBM Merchandising: Rethink Merchandising