Customers are much more price conscious now than ever. Take a look at these statistics year over year:
58% of consumers are more price-conscious today than they were a year ago.
The number one issue for retailers around pricing is intensified discounting/promotional activity.
64% more retailers report that “measuring the impact of pricing decisions” is a top-three operational challenge, up to 64% in 2012 from 50% in 2011.
60% of all online shoppers subscribe to a daily deal web site, 91% of deal redeemers have already done business with the company again or plan to.