Running a successful B2B company comes with numerous challenges. From converting and retaining buyers to consistently improving product offerings—it d...
The Covid-19 pandemic forced B2B businesses to rapidly shift from their traditional methods of conducting business to the world of eCommerce. Such a h...
The COVID-19 pandemic spurred customers to conduct online transactions including in the B2B space. As businesses put up the shutters on face-to-face s...
When it comes to B2B marketing strategies for your eCommerce website, never before has it been more important to be outstanding. The Covid-19 pandemic...
In late 2019, popular online social game maker Zynga was attacked by a hacker who claimed to have accessed 218 million Zynga accounts. Zynga later co...
B2B marketing differs significantly from other kinds of marketing. Marketing to traditional B2C customers assumes low information levels, so there is ...
The internet and the Covid-19 pandemic have radically transformed the way we do business. Before the COVID-19 pandemic struck, most B2B interactions t...
According to a sales effectiveness and content marketing study, about half of sales reps and more than 30% of sales managers do not understand their ...
The B2B sales process is a lot different from what it used to be. B2B products were deemed too complex and the purchasing process too significant to b...
Modern businesses utilize cutting-edge technology at every step, from product development and marketing to customer onboarding and support. The rise o...