The role of digital channels for B2B companies has risen dramatically in recent years, particularly after the COVID-19 crisis began. On average, sales...
Welcome to the modern B2B setting, where the buyer’s access to information allows them to shop around and see through typical sales pitches. They don’...
The constraints of the COVID-19 pandemic have pushed B2B businesses away from the usual conferences, trade shows, and face-to-face meetings to online ...
The upheaval of 2020 caused a tectonic shift to the online retail habits of consumers. Trends that were already present rapidly grew. Online shopping ...
What’s the biggest challenge of growing a B2B business? Of course, you need to outline a rock-solid sales process to acquire and retain customers. Als...
Customer experience is essential to the success of any business. 64% of customers are more concerned about the quality of service than a brand’s price...
More B2B brands are beginning to take digital commerce seriously; a move that is likely spurred by the e-commerce boom over the last few years and qui...
While B2B businesses were already shifting to digital commerce, the COVID-19 pandemic has accelerated this transition by at least 10 years. Moving for...
Why should you bother with B2B personalization? At its simplest, personalization means tailoring the purchase process to fit every customer’s unique n...
Has your B2B business started the journey to a digital transformation? According to a McKinsey & Company survey (#), almost 90% of sales during th...