headless commerce

Headless Commerce Success: How to Use Salesforce With Smart Merchandiser

Headless commerce has emerged as a game-changer for businesses that want to innovate and stay ahead of the curve. This revolutionary approach to eCommerce strips away the constraints of traditional storefronts; as a result, companies are empowered to deliver unique customer experiences across various digital touchpoints.

By decoupling the front-end presentation layer from the back-end functionality, headless commerce provides unparalleled flexibility and agility. This enables businesses to adapt quickly to both market changes and consumer preferences.

Recent industry reports offer a striking testament to the efficacy of headless commerce. For instance, an astounding 82.9% of companies saw a positive impact on their revenue and growth after switching to a headless content management system (CMS). As you can see, headless commerce has transformative potential to drive business success.

The strategic integration of Salesforce, headless storefronts, and Smart Merchandiser exemplifies this innovative spirit. Our goal is to guide eCommerce business owners, managers and stakeholders through the process of optimizing their digital commerce operations.

Here, we’ll dive into the practical steps and insights for harnessing the full potential of these platforms. After all, the digital marketplace will only become more competitive. You’ll need a deeper understanding of how to use these tools to both meet and exceed customer expectations.

Unlocking Your Headless Commerce Potential

Digital commerce demands businesses to not only keep pace but also to innovate and lead. This is where headless commerce becomes essential. With this approach, companies can unlock unparalleled flexibility and creativity in their digital strategy.

The integration of Salesforce, headless commerce, and Smart Merchandiser into this framework plays a pivotal role in actualizing the full potential of digital commerce. Let’s explore how each platform contributes to this evolution:

  • Salesforce: A powerhouse in customer relationship management (CRM), Salesforce stands at the forefront of personalizing customer interactions. The platform provides a wealth of data and insights. Businesses can then tailor their offerings and communications to meet the unique needs and preferences of their audience.
  • Headless Commerce: Headless storefront has been a very active domain with many capable languages and frameworks competing in this space. Fundamentally, each headless storefront solution offers mobile responsiveness, has fast loading speed, and is completely independent from the back-end.
  • Smart Merchandiser: This tool revolutionizes visual merchandising in the digital space. By integrating with your eCommerce platform, Smart Merchandiser allows you to display products strategically. This influences buying decisions and improves conversion rates.

Headless commerce opens the door to a world of possibilities in digital commerce. The synergy of Salesforce, headless storefronts, and Smart Merchandiser is the key to unlocking this potential. By harnessing their combined strengths, businesses can elevate their digital commerce operations to new heights.

Empowering Headless Commerce With Salesforce

Salesforce offers a robust suite of features designed to facilitate and enhance eCommerce businesses. These features provide the flexibility and scalability that businesses need to create custom, engaging, and efficient digital storefronts.

Specifically, the following features can help eCommerce businesses improve their headless commerce strategies. They offer businesses the tools and capabilities they need to create custom, responsive, and efficient digital commerce solutions.

With these features, businesses can significantly enhance their online presence, drive customer engagement, and boost their eCommerce success.

business owner handling headless commerce on her online store

Commerce APIs

Salesforce Commerce APIs are crucial for businesses that want to build custom storefronts or mobile applications that integrate seamlessly with Salesforce Commerce Cloud. These APIs are the cornerstone of headless commerce. Basically, they enable you to separate the front-end presentation layer from the back-end commerce functionality. This gives designers greater flexibility in creating user experiences while letting them maintain robust back-end capabilities.

Composable Storefront

This project template is a boon for businesses aiming to implement headless commerce. Its customizable storefront uses a dual rendering system (client-side and server-side) to efficiently implement core eCommerce flows. What’s more, its routing system allows for dynamic data injection from Commerce APIs to components. This ensures a user experience that’s both seamless and responsive.

Experience Manager

The Salesforce Experience Manager is a dynamic tool that helps you create and manage content across multiple channels. This includes web, mobile, and social media channels across all devices. Such flexibility enables businesses to design custom storefronts and manage content effectively on various platforms.

Commerce Cloud SDK

This set of developer tools is designed to simplify the development and deployment of headless commerce applications. It supports various front-end frameworks and includes a command-line interface, a local development server, and a sample app.

two designers handling headless commerce with Mobiecom

This SDK is essential for developers who want to create responsive, scalable, and efficient eCommerce applications. Its comprehensive set of tools streamlines the development process; it also supports popular front-end frameworks for versatile development.

Elevating Front-End Merchandising With Smart Merchandiser

Smart Merchandiser offers a range of features that significantly enhance front-end merchandising in headless commerce implementations. While certain functionalities like preview capability and analytics visibility may be limited in a headless setup, Smart Merchandiser compensates with other innovative features.

hispanic lady handling orders with smart merchandiser

Preview Capability

In a headless commerce environment, the traditional preview capability offered by tools like Business Manager isn’t available. This means that while merchandisers can sort, rank, and pin products, they can’t see how these changes look on the actual storefront.

This is where Smart Merchandiser shines. Its newly offered Preview feature is a direct response to the disconnect between the headless storefront and SF Business Manager. With Smart Merchandiser, you can have the Preview feature regardless of your SFCC configuration. Smart Merchandiser offers a universal store that allows merchandisers to preview the sequencing and the ranking of their products regardless of their eCommerce platform.

Visibility Through Analytics and Customer Ratings

The lack of a direct preview in headless commerce also affects the visibility of analytics and customer ratings on the storefront. This limitation means that merchandisers need to rely more heavily on back-end data and other indicators to understand product performance rather than seeing real-time changes and customer interactions on the front end.

Smart Merchandiser provides better visibility of analytics and customer ratings. Its direct preview feature allows for easier access, and it provides merchandisers with better insight without needing to sift through back-end data.

Leading Color Flexibility

One of the challenges in a headless setup is testing the leading color variant of products. Smart Merchandiser removes complications, so the user can easily visualize how different color variants will appear and perform on the storefront.

headless commerce for better customer experience

Additional Features That Provide a Competitive Edge

By integrating Smart Merchandiser, you’ll also gain several more features that aren’t otherwise available in a headless commerce environment. For instance:

  • With Smart Merchandiser, merchandisers can rank products based on inventory levels. This is a key strategy to ensure that high-stock items are promoted and avoid overstock situations.
  • A heatmap feature reveals valuable insights regarding how customers interact with different areas of the page. This can be crucial for optimizing product placement and page layout.
  • Category cross-referencing allows you to better navigate long product lists. Without this feature, it becomes more difficult to cross-reference products across different categories. This can limit the effectiveness of cross-selling and upselling strategies.

Achieving Headless Commerce Success

Finding success in headless commerce takes an intricate blend of technology and strategy. The combined powers of Salesforce Headless Commerce and Smart Merchandiser play a pivotal role. Each platform brings unique strengths to the table. When integrated effectively, they create a formidable ecosystem for digital commerce success.

  1. Salesforce as the Foundation: Thanks to its robust CRM capabilities and commerce APIs, Salesforce serves as the foundational platform in this trio. It provides the essential back-end infrastructure, rich customer data, and analytics that companies need to make informed decisions and personalize customer experiences. Commerce APIs enable you to develop custom, headless solutions that ensure both flexibility and scalability.
  2. Headless Salesforce Headless Support: This presents a viable option for SFCC customers to achieve additional flexibility in your development team and technical stack.
  3. Smart Merchandiser for Visual Merchandising: There is a feature in Business Manager called ‘Preview’ to allow merchandisers to see the storefront after they have done their work. This feature is not available in a Headless configuration. It’s an easily missed event for the experienced developer. In layman’s term, Preview is only available in a head-full scenario.

By combining these three powerful solutions, businesses can effectively tackle the challenges of headless commerce. Salesforce provides the data and back-end flexibility. SalesForce Headless ensures a superior and flexible shopping experience. And Smart Merchandiser adds the critical Preview capability to round out visual appeal and strategic product placement.

Seizing the Future of Digital Headless Commerce

The strategic integration of Salesforce with your headless solution and Smart Merchandiser forms a powerful trifecta. Each platform contributes unique capabilities that are essential for the success of any modern eCommerce business.

This synergy of technology and strategy isn’t just about keeping up with the current trends in digital commerce. It’s also about setting the pace and staying ahead. Businesses that embrace this integrated approach will be well-positioned to capitalize on the evolving digital landscape. As a result, they’ll be able to offer unique and compelling shopping experiences to their customers.

For businesses looking to embark on or enhance their journey in headless commerce, the expertise and solutions offered by Zobrist are invaluable. We stand as a leader in the industry, providing the guidance, tools, and support necessary to navigate the complexities of digital commerce and achieve measurable success.

Are you ready to transform your digital commerce strategy and lead the market? Connect with Zobrist today and learn how you can use the power of Salesforce and Smart Merchandiser to elevate your eCommerce operations.