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E-commerce is no longer simply about selling things online. It’s about delivering a seamless, integrated experience across all touch points. With the introduction of Web 2.0 technologies, e-commerce is now about transforming customer shopping experiences to leverage the power of your brand, providing a rich, personalized experience across multiple channels of your business.

WebSphere® Commerce V7.0 Feature Pack 3.0 delivers new functions to create a smarter shopping experience with:

• Personalize experience based on user behavior, such as participation in social commerce activities and usage of coupons with granular precision marketing triggers
• Allow business users to perform search engine optimization (SEO) by using the Management Center tool and to benefit from other SEO enhancements to help improve page rank
• Enable business users to optimize search results using runtime statistics and Coremetrics on-site search analytics
• Allow business users to access Coremetrics web analytics reports from the WebSphere Commerce Management Center tool
• Enable selling of configurable and complex products by integrating with the IBM Sterling Configurator
• Optimize order management integration performance
• Support the administration of workspaces using the WebSphere Commerce Management Center tool

Learn how to integrate PayPal® with WebsSphere® Commerce V7.0.0.1 or later so that you can use PayPal to process payment for online orders. You will add a new payment method for PayPal, create a new payment plug-in for PayPal, and customize several JSP and commands to support the PayPal flow.

As requirements evolve during the course of a project, the developer may find it necessary to adjust the existing data model.  In most cases, this inv...

WebSphere® Commerce V7.0 Feature Pack 2.0 delivers powerful new storefront capabilities within the WebSphere Commerce V7.0 platform to better deliver ...

ARMONK, N.Y., Aug. 26 /PRNewswire/ — Forty-five percent of IBM (NYSE: IBM) Business Partners are experimenting with a social media business strategy to generate new revenue streams; however, three quarters say they still are uncertain how to apply it as an effective sales tool, according to survey results from 1,000 IBM worldwide partners released today.

The proliferation of social media outlets and the potential to capitalize on social networking trends may help boost sales in a challenging economy, the IBM Business Partners report.

Las Vegas, Nevada – May 3, 2010 –

Zobrist Software Group Inc. announces the release of a new offering – eZcommerce – based on IBM WebSphere Commerce software running in the cloud.

eZcommerce is a complete E-Commerce Solution with an online storefront, a set of simple catalog management, smart marketing and customer care tools packaged with managed services. With eZcommerce, Zobrist uses IBM WebSphere Commerce to create the online storefront, help companies populate it with products, launch and manage it 24x7x365 using cloud computing resources. Customers will then have infinite options to extend and scale their online storefront using the initial launch as a
base.

Positions IBM to Lead Industry in Cloud Integration

ARMONK, N.Y.- 03 May 2010:

IBM (NYSE:  IBM) today announced it has acquired Cast Iron Systems to broaden the delivery of cloud computing services for clients.  Cast Iron Systems, a privately held company based in Mountain View, CA, delivers industry-leading cloud integration software, appliances and services.  Financial terms were not disclosed. The acquisition expands IBM’s industry-leading business process and integration software portfolio, which grew more than 20 percent in the first quarter of 2010.

Feature Pack 1 Extends Customer Experience for Version 7

With the new Feature Pack 1 launch for IBM WebSphere Commerce Version 7, IBM focuses on extending the brand experience to deliver a smarter shopping experience for customers.

The Take Control Maintenance Plan is a cost-effective way for companies to have 24x7x365 support for e-commerce sites powered by WebSphere. It alleviates the burden of monitoring, maintaining, and tuning to keep WebSphere Commerce running in a continuously uninterrupted and optimized way. Businesses will be able to concentrate on marketing and merchandising initiatives that directly deliver ROI instead of technical site housekeeping chores and support.

Zobrist Software Group Inc. today announced it has achieved certification to become an Authorized seller of IBM Information Management, Lotus, Rational, Tivoli and WebSphere software by meeting the skills requirements of the new IBM Software Value Plus initiative.