Archive for year: 2011

WebSphere Commerce V7 Feature Pack 4 is now available and expands on 3 core themes of V7: cross-channel optimization, customer-centric commerce, and foundational leadership. FP4 introduces the latest features and demonstrates how they build on the existing WebSphere Commerce platform. Features covered include enhancements to the mobile commerce solution, Facebook integration, updates to precision marketing and a new REST services framework.

WebSphere Commerce V7.0 Feature Pack 4 includes:

• Smarter stores optimized for mobile devices
• Facebook integration allowing shoppers to click and share
• Programming model enhancements

Retailers all over the planet are gearing up for Black Friday and Cyber Monday, the legendary biggest shopping days of the year. We’ve identified the top four trends in online shopping and how retailers are getting ready.

E-commerce is no longer simply about selling things online. It’s about delivering a seamless, integrated experience across all touch points. With the introduction of Web 2.0 technologies, e-commerce is now about transforming customer shopping experiences to leverage the power of your brand, providing a rich, personalized experience across multiple channels of your business.

WebSphere® Commerce V7.0 Feature Pack 3.0 delivers new functions to create a smarter shopping experience with:

• Personalize experience based on user behavior, such as participation in social commerce activities and usage of coupons with granular precision marketing triggers
• Allow business users to perform search engine optimization (SEO) by using the Management Center tool and to benefit from other SEO enhancements to help improve page rank
• Enable business users to optimize search results using runtime statistics and Coremetrics on-site search analytics
• Allow business users to access Coremetrics web analytics reports from the WebSphere Commerce Management Center tool
• Enable selling of configurable and complex products by integrating with the IBM Sterling Configurator
• Optimize order management integration performance
• Support the administration of workspaces using the WebSphere Commerce Management Center tool

Learn how to integrate PayPal® with WebsSphere® Commerce V7.0.0.1 or later so that you can use PayPal to process payment for online orders. You will add a new payment method for PayPal, create a new payment plug-in for PayPal, and customize several JSP and commands to support the PayPal flow.