SAN DIEGO–(BUSINESS WIRE)–SMARTER COMMERCE GLOBAL SUMMIT—This week, IBM honored Zobrist Consulting Group, Inc. for being the second IBM Business Partner globally to achieve the new SVP Smarter Commerce Authorization. This qualifies Zobrist to size, sell and implement IBM Smarter Commerce Solutions.

By welcoming Zobrist into this partnership level, IBM recognized them as a leader within the Business Partner Community. To achieve this authorization, Zobrist completed technical certification of product knowledge in Commerce, Enterprise Marketing Management, Enterprise Content Management, and B2B Integration, in addition to completing a Verified Solution with these products alongside outstanding customer references.

Smarter Commerce goes beyond the traditional e-commerce solution to empower companies to optimize their entire online operations, from sourcing materials to after-sale service. Smarter Commerce puts the customer at the center of a company’s operations, analyzing critical customer and operational data – including multichannel buying behaviors and social media content – and builds business processes that help companies buy, market, sell and service their products accordingly.

The Zobrist team is excited about the opportunities that Smarter Commerce can offer their clients. “Smarter Commerce represents a new playing field for IBM Business Partners,” says Teresa Zobrist, CEO of Zobrist Consulting Group, Inc. “We can now address every aspect of e-commerce from multi-channel marketing, merchandising, analytics, storefront, warehousing, fulfillment, all the way through the supply-chain – to help our customers truly optimize their business processes and be competitive in the global marketplace. IBM is the only company that has the vision and capabilities to create a solution as powerful as Smarter Commerce. We are honored to be recognized by IBM as an integral part of this strategy.”

To find out more about what Smarter Commerce can do for your business, contact your Zobrist Consulting Group representative or visit www.zobristinc.com/contact_us/.

About Zobrist Consulting Group

Zobrist Consulting is a leading services provider dedicated to developing e-business applications on the IBM platform since 2001. Zobrist Consulting was recently recognized with the 2011 IBM IMPACT Best of Show Award and the 2011 IBM Beacon Award for “Best Industry Solution for Retail”, for their Smart Merchandiser solution. Zobrist and VF Services were recognized by IBM with the “Foundational Leadership Award” in 2009 for the launch of Lee.com and Wrangler.com. Zobrist also won the IBM WebSphere Commerce Leadership award for “Best B2C” in 2008 for the launch of TheNorthFace.com.

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