In late 2019, popular online social game maker Zynga was attacked by a hacker who claimed to have accessed 218 million Zynga accounts. Zynga later con...
B2B marketing differs significantly from other kinds of marketing. Marketing to traditional B2C customers assumes low information levels, so there is ...
The internet and the Covid-19 pandemic have radically transformed the way we do business. Before the COVID-19 pandemic struck, most B2B interactions t...
According to a sales effectiveness and content marketing study, about half of sales reps and more than 30% of sales managers do not understand their o...
The B2B sales process is a lot different from what it used to be. B2B products were deemed too complex and the purchasing process too significant to b...
Modern businesses utilize cutting-edge technology at every step, from product development and marketing to customer onboarding and support. The rise o...
The B2B buyer’s journey has changed immensely. The traditional method involved shooting a few emails back and forth. But ultimately, the bulk of the s...
Woodland Hills, CA, May 26, 2021— According to CIO Review “Especially in the wake of the pandemic, it is imperative for organizations to strengthen th...
The role of digital channels for B2B companies has risen dramatically in recent years, particularly after the COVID-19 crisis began. On average, sales...
Welcome to the modern B2B setting, where the buyer’s access to information allows them to shop around and see through typical sales pitches. They don’...