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How to Secure Your Website to Avoid Fraud and Other Hacker-Induced Headaches

How to Secure Your Website to Avoid Fraud and Other Hacker-Induced Headaches

In late 2019, popular online social game maker Zynga was attacked by a hacker who claimed to have accessed 218 million Zynga accounts. Zynga later con...

b2b content marketing

B2B Content Marketing Strategies from Industry Experts

B2B marketing differs significantly from other kinds of marketing. Marketing to traditional B2C customers assumes low information levels, so there is ...

Growing Your Distribution Business Through Local eCommerce Channels

Growing Your Distribution Business Through Local eCommerce Channels

The internet and the Covid-19 pandemic have radically transformed the way we do business. Before the COVID-19 pandemic struck, most B2B interactions t...

Bridging the Divide Between B2B Marketing and Sales

Bridging the Divide Between B2B Marketing and Sales

According to a sales effectiveness and content marketing study, about half of sales reps and more than 30% of sales managers do not understand their o...

Empowering Your B2B Sales Reps with Strong Digital Resources

Empowering Your B2B Sales Reps with Strong Digital Resources

The B2B sales process is a lot different from what it used to be. B2B products were deemed too complex and the purchasing process too significant to b...

Human vs. AI: Knowing When to Offer a Human Touch Point in Sales

Human vs. AI: Knowing When to Offer a Human Touch Point in Sales

Modern businesses utilize cutting-edge technology at every step, from product development and marketing to customer onboarding and support. The rise o...

Post-Covid Recovery - Changes to the B2B Buyer’s Journey

Post-Covid Recovery – Changes in B2B Buyers’ Behavior You Need To Know

The B2B buyer’s journey has changed immensely. The traditional method involved shooting a few emails back and forth. But ultimately, the bulk of the s...

Big News! Zobrist Named 2021's Most Promising eCommerce Technology by CIO Review

Big News! Zobrist Named 2021’s Most Promising eCommerce Technology Solutions Provider by CIO Review

Woodland Hills, CA, May 26, 2021— According to CIO Review “Especially in the wake of the pandemic, it is imperative for organizations to strengthen th...

Work Smarter, Not Harder: Tips to Improve B2B Customer Acquisition

Work Smarter, Not Harder: Tips to Improve B2B Customer Acquisition

The role of digital channels for B2B companies has risen dramatically in recent years, particularly after the COVID-19 crisis began. On average, sales...

What B2B Buyers Want Most: Speed, Transparency & Expertise

What B2B Buyers Want Most: Speed, Transparency & Expertise

Welcome to the modern B2B setting, where the buyer’s access to information allows them to shop around and see through typical sales pitches. They don’...