Lee Jeans and Zobrist Software Group Inc. Announce All-New

For Immediate Release

VAN NUYS, CA – On April 20, 2009, Lee Jeans and Zobrist Software Group Inc. relaunched The main goal of the new site is to create an experience that helps Lee shoppers find the jeans that are right for them through custom fit tools and a streamlined navigation.

The highlight of the redesign is the introduction of the all-new Fit Finder. This tool allows shoppers to find a pair of jeans that fit as if they were custom. Consumers are asked a few quick questions about how they like their jeans to fit in the waist, thigh, and seat, and then the perfect fit is recommended. . The Fit Finder lets shoppers save their Fit Profiles, saving them time when they come back to the site, and letting the Lee team customize marketing messages and style recommendations to each individual shopper on a one-to-one basis.

A new parametric navigation lets shoppers narrow down their pants selection by a variety of product attributes, from rise and inseam to color and price. Shoppers can create their own custom category view – seeing all low rise, dark-colored jeans in size 6, and between 30-35 dollars, for example. This parametric category filtering helps shoppers find what they’re looking for more quickly, increasing their satisfaction with their experience. In addition, the team further streamlined the shopping process by implementing a single page checkout, giving shoppers the ability to quickly and easily move through the checkout process.

The Zobrist team worked closely with the team at Lee to make their online vision a reality. Says Kris Aldridge, the project manager at Lee “We really enjoyed working with the team at Zobrist – they found effective solutions to complex design problems we were facing, and delivered our project on time and on budget.”

The site is a new IBM WebSphere Commerce Enterprise implementation featuring Web 2.0 technology. Working with the design firm Olson, Zobrist Software Group Inc. used Flash and Javascript to create a more tangible shopping experience in the online environment, but also created non-Flash and non-Javascript versions to help with SEO rankings and to support broader range of shoppers.

To experience the new, custom yourself, please visit www.lee .com. To learn more about Zobrist Software Group Inc., please visit

About Zobrist Software Group Inc.:

Zobrist Software Group Inc. is dedicated to web-enabling businesses by building Internet applications using Java on UNIX, i5/OS and Windows platforms. We are a Premier IBM Business Partner focusing on WebSphere Commerce since 2001. Zobrist Software Group Inc. was recently recognized for the launch of the new website, featuring the first ever ecommerce store for The North Face. The site launch won Zobrist Software Group Inc. the IBM Leadership Award for “Best B2C Deployment in 2008”.

Zobrist Contact:

Teresa Zobrist, Principal

Zobrist Software Group Inc.

Van Nuys, CA

877-ZOB-RIST or 877-962-7479

Lee Jeans Media Contact:

Annie Arnold

1740 Main Street

Kansas City, MO 64108