B2B Commerce

platform migration

To Move or Not to Move: Deconstructing the Platform Migration Question

Platform migration can breathe new life into a business—or set it back significantly. For example, eCommerce companies that switch from free eCommerce...

mCommerce strategies

How mCommerce Is Reshaping B2B Sales in 2022

The widespread adoption of smartphones and the introduction of mCommerce, or smart marketplace applications, from retailers such as Amazon and Walmart...

shoes and arrows on pavement

The B2B Customer Journey Online: Addressing New Behaviors and Trends

Consumer trends are fickle and ever-shifting. However, one particular recent trend seems here to stay: enhanced customer experience. The B2B customer ...