We recently attending the Smarter Commerce Global Summit 2013 in Nashville, TN. During one of the opening sessions, we were shown three videos who were made finalists for a competition IBM created for this conference. It was in collaboration with MOFILM, the leading video and film contest community for aspiring filmmakers, to create short films 60 – 90 seconds long. Of the 50 films that were submitted, these three finalists made it.

The goal of the filmmakers were to show how sales and marketing strategies are only successful when delivered in the right context at the right time. After watching the three films, the audience was then encouraged to vote via social media for who the film they felt delivered this message best.

Check out the videos below. What’s your favorite?

Finalist 1:

Finalist 2:

Finalist 3:

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Source: Smarter Commerce Film Festival: Lights, Camera, Action!

• Cookies was the winner.