IBM® WebSphere Commerce V9 and IBM Digital Commerce provide a cognitive, omnichannel commerce solution that helps you build a complete shopping experience for your customers.

IBM Watson Commerce and Zobrist Consulting Group help you create an engaging brand experience across every customer touch point, with IBM WebSphere Commerce, order management, and fulfillment.

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IBM® WebSphere Commerce Version 9 offers intuitive business user tools for faster, easier site management, merchandising, and omni-channel fulfillment. This helps you accelerate time to market and drive revenue growth.

Financing available through IBM Global Financing. Contact us for more information.

WebSphere Commerce Enterprise and WebSphere Commerce Professional help:

  • Drive sales and revenue with personalized experiences, content, offers, and merchandising to more effectively sell products and services.
  • Increase customer satisfaction and loyalty by strengthening relationships and delivering a rich and differentiated brand experience across all customer touch points.

Enlighten and empower marketers, merchandisers, and product managers with easy-to-use business user tools to and analytics to create, manage, and personalize marketing, promotions, and catalogs without relying on IT resources.

  • Create multiple branded sites and storefronts on a single platform in an efficient and cost-effective manner by leveraging a common set of assets and infrastructure.
  • Maximize performance and minimize downtime with a flexible and extensible e-commerce foundation.

In addition to the capabilities included in WebSphere Commerce Professional, WebSphere Commerce Enterprise enables B2B business models with buyer administrator and approver administrative and operational functions. With WebSphere Commerce Enterprise, businesses can use multiple Extended Sites. Only one Extended Site is allowed in  WebSphere Commerce Professional.

WebSphere CommerceManaged Hosted is a single tenant, cloud offering of WebSphere Commerce Enterprise that features a private cloud configuration on IBM Cloud.

IBM WebSphere Commerce Developer

Get a quick start on developing your WebSphere Commerce storefronts with IBM WebSphere Commerce Developer Enterprise or IBM WebSphere Commerce Developer Professional. They include tools to:

  • Create, test, and deploy a WebSphere Commerce site under the test environment and workspaces that are provided by Rational Application Developer (RAD)
  • Build and extend WebSphere Commerce functionality.
  • Customize IBM Management Center for WebSphere Commerce.

IBM WebSphere Commerce Developer provides an integrated development environment in which you can build and test your customizations to extend the business logic or change the appearance of your site. IBM WebSphere Commerce Developer Editions are available for WebSphere Commerce Enterprise, and Professional. Since WebSphere Commerce is a highly customizable solution, IBM WebSphere Commerce Developer includes everything that you need to develop and test end-to-end e-commerce sites. The WebSphere Commerce development environment provides an all-in-one platform which can interact with different test servers, including the Transaction server, Search server, Store server, and customization server. A developer can work with only one or more parts of the servers in a modern development organization, without having to depend on another team for build and deployment.

WebSphere Commerce Developer uses IBM Rational Application Developer for WebSphere Software as the foundation of the Java IDE. Rational Application Developer extends the Eclipse environment with visual development features.

Open standards support

Built on accepted, industry standards like Java technology, JavaServer Pages, Java Persistence API, XML, and RESTful web services. WebSphere Commerce can be easily integrated to your existing middleware and systems.

IBM Customer Service for WebSphere Commerce

WebSphere Commerce provides customer service enhancements with Customer Service for WebSphere Commerce that enable a customer service representative (CSR) to resolve common issues and capture orders. These capabilities are built into the WebSphere Commerce storefront of the Store server and it enables a CSR to perform key tasks on behalf of a guest, registered customers, and for both B2B and B2C business models. Customer Service for WebSphere Commerce is offered for both Professional and Enterprise editions.

Because the customer service enhancements are built into the storefront, site owners benefit from:

  • A cost-effective solution that uses a single and centrally maintained web application that delivers a common user interface for both customers and CSRs.
  • An intuitive customer service interface for the storefront that CSRs can quickly use with little training.
  • A common experience for customers and CSRs that helps CSRs solve customer issues faster.
  • Personalized content and promotions that are presented to CSRs to help drive increased sales.
  • Powerful WebSphere Commerce site search to quickly find the right products for customers.

With the new customer service enhancements, CSRs can:

  • Work with customer accounts for both B2B and B2C business models.
  • Find products through catalog navigation or through powerful faceted search that provides detailed product information.
  • Work with customer orders so they can create new orders, view order history, and cancel orders.

Payments that use a payments plug-in architecture

The Payments subsystem contains three main parts: Payment plug-in controller, and payment plug-ins.

Distributed servers

WebSphere Commerce is modularizing into loosely coupled components. In this release, the Store server and Search server are decoupled from the larger WebSphere Commerce server, now called the Transaction server. This separation is along well-defined service interfaces that allow for better horizontal scaling of your e-commerce system.

WebSphere Commerce Version 9 evolves the traditional architecture into a microservices architecture with separate servers as Docker images. In this version, the Transaction Server is separated into five major functional servers:

Transaction server
Runs the transactional business logic and APIs that serve other WebSphere Commerce servers. The Transaction server container where all transactional operations run. For instance, the server is used for completing the following operations:

  • Processing transactions from your storefront.
  • Processing REST calls from the store, and, if needed, routing calls between servers.
  • Hosting all business user and administrative tools.
  • Processing database and utility operations, such as to load data or rebuild the search index.
Utility server
WebSphere Application Server-based server that runs application administration utilities. Unlike the other servers, the Utility server does not exist in the development environment.
Search server
A WebSphere Liberty-based server that provides search engine capabilities for front end applications.
Customization server
A WebSphere Liberty-based server that runs custom business logic in the form of xC extensions for supported components.
Store Server
A WebSphere Liberty-based server that runs the storefront for all stores. It includes all custom storefront assets, such as JSP pages and widgets.

The separation of servers allows developers to work in parallel with fewer dependencies.

Customization techniques

Externalized customization is a new programming pattern that introduces a separation between the core application components and your customizations. By using this new pattern WebSphere Commerce can deliver innovation more quickly. More importantly, the new programming pattern allows you to deploy innovation more quickly. Developers create customization code external to WebSphere Commerce. When the business logic is called that you customized, there is a reference to fetch the customized instruction instead of running the IBM provided code. This isolation of customization also improves security, and the stability of your application, the e-commerce store.

Utility Docker image and Administration tools

The Utility Docker image can be deployed in a staging or production environment to run a Utility Server. The Utility server holds tools to service WebSphere Commerce operations such as loading access control policies, loading store data, and cleaning the database of obsolete objects. The server provides a familiar experience for previous WebSphere Commerce users since the tools are still run from a command line interface. With certain customization, it can become a full-fledged administration center for a WebSphere Commerce application.

Globalization and localization support

The WebSphere Commerce architecture is designed to support globalization. Globalization is the proper design and execution of systems, software, services, and procedures so that one instance of software, running on a single server or end-user machine, can process multilingual data and present culturally correct data in a multicultural environment such as the Internet.

Order Management System integration

This integration provides comprehensive coverage of the order lifecycle across channels, from capture to fulfillment.

Sterling Order Management integration offers further integration of IBM WebSphere Commerce and IBM Sterling Order Management This order management-enabled commerce integration strengthens both products, providing a complete end-to-end solution.

Business user tools for managing catalogs, promotions, campaigns, prices, page layouts, and stores

The IBM Management Center for WebSphere Commerce, or Management Center, is a suite of tools to support store management, merchandising, and marketing tasks for business users (Sellers, Marketing Managers, Product Managers, Catalog Managers, and others).

Watson Content Hub integration

Watson Content Hub (formerly DX Content Hub) gives business owners the power to create iconic, robust, and consistent brand experiences by using cloud-based, cognitive content management capabilities. Marketing and merchandising professionals can quickly select content to create relevant offers that are delivered across multiple channels, such as mobile, web-based or email, including those delivered by IBM Watson Campaign Automation.

IBM Watson Commerce Insights

Commerce Insights is a software as a service (SaaS) offering that empowers merchandisers, product managers, and marketers with the flexibility and agility to innovate quickly by leveraging business data and analytics in a combined view.

Watson Commerce Insights makes online merchandising easier by delivering the key performance metrics that you need to make business decisions about your e-commerce store. You can quickly assemble interactive graphical displays to monitor the performance of your stores, categories, and products at a glance. Track how your campaigns and product placement decisions are affecting conversion rates, sales, and other KPIs. Then, when your insights lead to action, save time by initiating improvements to your store in IBM Management Center for WebSphere Commerce directly from Watson Commerce Insights.

Independent software vendors can also benefit from Watson Commerce Insights. With the addition of the integration framework in Watson Commerce Insights, independent software vendors can create plug-ins to be used by business users as widgets in Watson Commerce Insights.

Marketing

Marketing Managers can use web activities and dialog activities to deliver brand or promotional messages to customers through various methods. Methods include: displaying the message on store pages, or sending a message with email or mobile text messaging.

Precision marketing capabilities allow marketers and merchandisers to create, manage, and deploy personalized marketing campaigns across direct and extended brand touch points according to customer behavior: Target customers with relevant marketing information based on their personal browsing and shopping habits. Other approaches include marketing experiments, targeted marketing, campaigns, and e-Marketing Spots.

automatically generates personalized product recommendations for each visitor. Recommendations are based on current session and historical browsing, shopping, and purchasing data through a powerful set of proven and configurable algorithms. Marketers can create marketing campaigns to control when, where, and to which customers to display these relevant product recommendations.

WebSphere Commerce Search

WebSphere Commerce search provides enhanced search functionality in stores. The functionality provides enriched search engine capabilities such as automatic search term suggestions and spelling correction while influencing store search results with search term associations, and search-based merchandising rules.

Promotions

Using promotions, you can offer customers incentives to purchase. WebSphere Commerce supports numerous types of promotions. Examples of price promotions include simple discounts; merchandise specials such as gifts with purchase and buy-one-get-one; and service promotions that include reduced shipping costs.

WebSphere Commerce Accelerator

With the WebSphere Commerce Accelerator, you can maintain online stores, hubs, and catalogs by completing various store operations. Managing business operations includes maintaining the presentation of your store to creating and maintaining orders, to tracking store activities.

Analytics

WebSphere Commerce provides a framework and tools to simplify the process of setting up your site to use. IBM Digital Analytics is an industry leading hosted web analytics solution. The framework is implemented as a tag library designed to act as an intermediary layer between WebSphere Commerce and IBM Digital Analytics. The tools include an auto-tagging utility to place analytics tags in your store pages. The tools also include a utility to generate a file that contains your catalog hierarchy for IBM Digital Analytics. This solution can significantly reduce the time that is required to deploy web analytics

Workspaces

workspace is an access-controlled work area where you can make and preview changes to managed assets, without affecting what is currently running on your site. Working in the context of a workspace is similar to having your own private copy of the managed assets. You can make and preview changes without affecting managed assets outside the workspace. You can commit the changes that you make in a workspace to the production database, and see the effects of your changes on your site.

Contracts and entitlement

By using this system, you can entitle customers to various aspects of a store such as what products they can purchase, the price they pay, and what payment methods a store accepts.

Customer entitlement is controlled by business accounts, contracts, and business policies.

The Catalog Filter and Pricing tool in Management Center can be used to filter by product, category, or product attribute. Filters can be assigned to contracts to support B2B, or to stores to support Extended Sites.