Websphere Commerce V9 and Digital Commerce provides a cognitive, omnichannel commerce solution that helps you build a complete shopping experience for your customers.
Websphere Commerce V9 and Zobrist Software Group help you create an engaging brand experience across every customer touchpoint with commerce, order management, and fulfillment.
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WebSphere Commerce offers intuitive business user tools for faster, easier site management, merchandising, and omni-channel fulfillment. This helps you accelerate time to market and drive revenue growth.
WebSphere Commerce Enterprise and Commerce Professional help:
- Drive sales and revenue with personalized experiences, content, offers, and merchandising to more effectively sell products and services.
- Increase customer satisfaction and loyalty by strengthening relationships and delivering a rich and differentiated brand experience across all customer touchpoints.
Enlighten and empower marketers, merchandisers, and product managers with easy-to-use business user tools and analytics to create, manage, and personalize marketing, promotions, and catalogs without relying on IT resources.
- Create multiple branded sites and storefronts on a single platform in an efficient and cost-effective manner by leveraging a common set of assets and infrastructure.
- Maximize performance and minimize downtime with a flexible and extensible eCommerce foundation.
In addition to the capabilities included in Websphere Commerce V9, Commerce Professional and Commerce Enterprise enables B2B business models with buyer administrator and approved administrative and operational functions. With Commerce Enterprise, businesses can use multiple Extended Sites. Only one Extended Site is allowed in Commerce Professional.
Websphere Commerce V9 CommerceManaged Hosted is a single-tenant, cloud offering of Commerce Enterprise that features a private cloud configuration.
Websphere Commerce Developer
Get a quick start on developing your Websphere Commerce V9 storefronts with Commerce Developer Enterprise or Commerce Developer Professional. They include tools to:
- Create, test, and deploy an Websphere Commerce V9 site under the test environment and workspaces that are provided by Rational Application Developer (RAD)
- Build and extend Websphere Commerce V9 functionality.
- Customize Management Center for Websphere Commerce V9.
Websphere Commerce V9 Developer provides an integrated development environment in which you can build and test your customizations to extend the business logic or change the appearance of your site. Commerce Developer Editions are available for Commerce Enterprise, and Professional. Since Websphere Commerce V9 is a highly customizable solution, Commerce Developer includes everything that you need to develop and test end-to-end eCommerce sites. The Websphere Commerce V9 development environment provides an all-in-one platform which can interact with different test servers, including the transaction server, search server, store server, and customization server. A developer can work with only one or more parts of the servers in a modern development organization, without having to depend on another team for build and deployment.
Commerce Developer uses Rational Application Developer for Websphere Commerce V9 software as the foundation of the Java IDE. Rational Application Developer extends the Eclipse environment with visual development features.
Open standards support
Built on accepted, industry standards like Java technology, JavaServer Pages, Java Persistence API, XML, and RESTful web services. Websphere Commerce V9 can be easily integrated into your existing middleware and systems.
Customer Service for Websphere Commerce V9
Websphere Commerce V9 provides customer service enhancements with “Customer Service for Commerce” that enables a customer service representative (CSR) to resolve common issues and capture orders. These capabilities are built into the Websphere Commerce V9 storefront of the Store server and it enables a CSR to perform key tasks on behalf of a guest, registered customers, and for both B2B and B2C business models. Customer Service for Websphere Commerce V9 is offered for both Professional and Enterprise editions.
Because the customer service enhancements are built into the storefront, site owners benefit from:
- A cost-effective solution that uses a single and centrally maintained web application that delivers a common user interface for both customers and CSRs.
- An intuitive customer service interface for the storefront that CSRs can quickly use with little training.
- A common experience for customers and CSRs that helps CSRs solve customer issues faster.
- Personalized content and promotions that are presented to CSRs to help drive increased sales.
- Powerful Websphere Commerce V9 site search to quickly find the right products for customers.
With the new customer service enhancements, CSRs can:
- Work with customer accounts for both B2B and B2C business models.
- Find products through catalog navigation or through powerful faceted search that provides detailed product information.
- Work with customer orders so they can create new orders, view order history, and cancel orders.
Payments that use a payments plug-in architecture
The Payments subsystem contains three main parts: Payment plug-in controller, and payment plug-ins.
Websphere Commerce V9 is modularizing into loosely coupled components. In this release, the Store server and Search server are decoupled from the larger Commerce server, now called the Transaction server. This separation is along well-defined service interfaces that allow for better horizontal scaling of your e-commerce system.
Externalized customization is a new programming pattern that introduces a separation between the core application components and your customizations. By using this new pattern, Websphere Commerce V9 can deliver and deploy innovation quicker than ever before. Developers create customization code external to Websphere Commerce V9. When the business logic is called that you customized, there is a reference to fetch the customized instruction instead of running the provided code. This isolation of customization also improves security, and the stability of your application, the eCommerce store.
Utility Docker image and Administration tools
The Utility Docker image can be deployed in a staging or production environment to run a Utility Server. The Utility Server holds tools to service Websphere Commerce V9 operations such as loading access control policies, loading store data, and cleaning the database of obsolete objects. The server provides a familiar experience for previous Commerce users since the tools are still run from a command-line interface. With certain customization, it can become a full-fledged administration center for a Commerce application.
Globalization and localization support
The Websphere Commerce V9 architecture is designed to support globalization. Globalization is the proper design and execution of systems, software, services, and procedures so that one instance of software, running on a single server or end-user machine, can process multilingual data and present culturally correct data in a multicultural environment such as the Internet.
Order Management System integration
This integration provides comprehensive coverage of the order lifecycle across channels, from capture to fulfillment.
Sterling Order Management integration offers further integration of Websphere Commerce V9 and Sterling Order Management This order management-enabled commerce integration strengthens both products, providing a complete end-to-end solution.
Business user tools for managing catalogs, promotions, campaigns, prices, page layouts, and stores
The Management Center for Websphere Commerce V9, or Management Center, is a suite of tools to support store management, merchandising, and marketing tasks for business users (Sellers, Marketing Managers, Product Managers, Catalog Managers, and others).
Watson Commerce Insights
Commerce Insights is a software as a service (SaaS) offering that empowers merchandisers, product managers, and marketers with the flexibility and agility to innovate quickly by leveraging business data and analytics in a combined view.
Watson Commerce Insights makes online merchandising easier by delivering the key performance metrics that you need to make business decisions about your e-commerce store. You can quickly assemble interactive graphical displays to monitor the performance of your stores, categories, and products at a glance. Track how your campaigns and product placement decisions are affecting conversion rates, sales, and other KPIs. Then, when your insights lead to action, save time by initiating improvements to your store in Management Center for Websphere Commerce V9 directly from Watson Commerce Insights.
Independent software vendors can also benefit from Watson Commerce Insights. With the addition of the integration framework in Watson Commerce Insights, independent software vendors can create plug-ins to be used by business users as widgets in Watson Commerce Insights.
Marketing Managers can use web activities and dialog activities to deliver brand or promotional messages to customers through various methods. Methods include: displaying the message on store pages or sending a message with email or mobile text messaging.
Precision marketing capabilities allow marketers and merchandisers to create, manage, and deploy personalized marketing campaigns across direct and extended brand touchpoints according to customer behavior: Target customers with relevant marketing information based on their personal browsing and shopping habits. Other approaches include marketing experiments, targeted marketing, campaigns, and eMarketing Spots.
automatically generates personalized product recommendations for each visitor. Recommendations are based on the current session and historical browsing, shopping, and purchasing data through a powerful set of proven and configurable algorithms. Marketers can create marketing campaigns to control when, where, and to which customers to display these relevant product recommendations.
WebSphere Commerce Search
Websphere Commerce V9 search provides enhanced search functionality in stores. The functionality provides enriched search engine capabilities such as automatic search term suggestions and spelling correction while influencing store search results with search term associations, and search-based merchandising rules.
Using promotions, you can offer customers incentives to purchase. Websphere Commerce V9 supports numerous types of promotions. Examples of price promotions include simple discounts; merchandise specials such as gifts with purchase and buy-one-get-one; and service promotions that include reduced shipping costs.
Websphere Commerce V9 Accelerator
With the Commerce Accelerator, you can maintain online stores, hubs, and catalogs by completing various store operations. Managing business operations includes maintaining the presentation of your store to creating and maintaining orders, to tracking store activities.
Websphere Commerce V9 provides a framework and tools to simplify the process of setting up your site to use. Digital Analytics is an industry-leading hosted web analytics solution. The framework is implemented as a tag library designed to act as an intermediary layer between Commerce and Digital Analytics. The tools include an auto-tagging utility to place analytics tags in your store pages. The tools also include a utility to generate a file that contains your catalog hierarchy for Digital Analytics. This solution can significantly reduce the time that is required to deploy web analytics.
A workspace is an access-controlled work area where you can make and preview changes to managed assets, without affecting what is currently running on your site. Working in the context of a workspace is similar to having your own private copy of the managed assets. You can make and preview changes without affecting managed assets outside the workspace. You can commit the changes that you make in a workspace to the production database, and see the effects of your changes on your site.
Contracts and entitlement
By using this system, you can entitle customers to various aspects of a store such as what products they can purchase, the price they pay, and what payment methods a store accepts.
Customer entitlement is controlled by business accounts, contracts, and business policies.
The Catalog Filter and Pricing tool in Management Center can be used to filter by product, category, or product attribute. Filters can be assigned to contracts to support B2B, or to stores to support Extended Sites.