Over the better half of the last decade eCommerce has utterly transformed the landscape of the Business-to-Consumer (B2C) marketplace, forever changing the ways in which individual customers interact with brands and make purchasing decisions. And now the Business-to-Business (B2B) market is getting in on the action. Until recently, the intricacies…
There are two types of surprises, good ones and bad ones. Knowing the difference between the two is the key to successful conversion rates. This can be proved through eCommerce analytics and online shopper surveys. A good surprise for a customer is a discount and/or free shipping. A bad surprise…
In late 2015, IBM Websphere Commerce announced the release of Websphere Commerce V8.0, the latest version of its popular ecommerce platform framework. Already a trusted ecommerce solution for more than 1,200 companies worldwide, IBM Websphere Commerce is a highly scalable platform that’s flexible enough to support both small businesses and…
eCommerce is booming and it is crucial that businesses are able to keep up with the growth. With the growth in the eCommerce marketplace, the consumer expectations are also growing. Consumers expect an intelligent, user friendly interface with lightning fast speeds. With the growth of international markets, and the increase…
Change and innovation are the keys to a successful eMerchandising business, and re-platforming is one of the most effective ways for a business to succeed. Since technology moves at an ever-increasing rate, online companies who can’t keep up appear out-of-touch and stubborn, which, in turn, doesn’t look good to the…
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