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Building a Contagious Brand: Find the Peanut Butter for Your Jelly

By | Zobrist Software Group News | No Comments

This week at Shop.org. Wharton Business School professor, Jonah Berger, discussed the STEPPS to making a brand go viral: Social Currency, Triggers, Emotions, Public, Practical Value, and Stories. Judging from audience reaction, the most eye-opening of the STEPPS was Triggers. Marketing teams continue to invest millions in rebranding campaigns to keep their…

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