B2C eCommerce Solutions

IBM Watson Commerce is trusted by more than 1,200 companies worldwide. With a fully integrated, omni-channel platform, WebSphere Commerce in conjunction with Watson Marketing and Watson Supply Chain can help transform the customer experience, eliminate downtime, maximize sales, and ultimately edge out your competition.

> Business users control page layout and design with COMMERCE COMPOSER

> Personalize cross channel interactions with PRECISION MARKETING

> Optimal support for multiple touch points with RESPONSIVE WEB DESIGN

> Extensive out-of-the-box PROMOTIONS

> Support multiple brands, countries and business innovation with EXTENDED SITES

> Powerful SEARCH ENGINE

> Sell COMPLEX CONFIGURABLE products and services

“With IBM technology, our new website capability exceeds our expectations. We can control and manage content, and we can easily roll out new websites in different languages.”

– Greg Pulsifier, VP, Digital Development, VF Corporation

Drive More Traffic

  • Rank high in search results with an SEO-friendly catalog and URLs
  • Promote your products and brand with easy sharing on social media
  • Extend your reach by easily integrating with affiliate marketers

Increase Revenue

  • Global reach enables business in more than 60 countries and 40 languages
  • Get the scalability to handle traffic spikes, like on Black Friday and Cyber Monday
  • Quicker page loads mean fewer abandoned  carts
  • Engage customers with special promotions based on their past preferences and purchase history
  • Give customers flexibility by offering multiple payment options
  • Create and send promotional coupons for the items customers want
  • Accept gift cards and discount codes

Improve Conversion

  • Personalize experiences to give shoppers what they want, where they want it
  • Help people find what they need with intelligent search
  • Let other customers sell for you by highlighting ratings and reviews
  • Optimize results using analytics and a/b testing
  • Give a consistent experience across media with mobile and responsive design
  • Re-engage customers with automated, event-based communications (cart abandonment, ordering, back-in-stock products, social media participation, search terms, referring URLs, and geo-location)

Never Lose a Sale

  • Omni-channel distribution lets you close the deal and ship your product—whether it’s through a call center, online or in-store
  • Get real-time inventory levels by seamlessly integrating your supply chain and fulfillment centers

Boost Average Order Value

  • Enhance the customer experience with recommended products
  • Upsell and cross-sell items based on cart content
  • Entice shoppers with a free shipping countdown

Optimize ROI

  • Your long-term investment gives you room to grow as your business expands
  • All commerce components are integrated and supported by IBM—for a minimum of five years
  • Reduce development time and costs using a single codebase for multiple stores
  • Launch up to 50 stores on a single Enterprise licensing agreement

Easy to Manage

  • Intuitive Management Center software lets business users easily control daily marketing, merchandising, search and catalog management—and helps reduce the need for an expensive IT staff
    • Get extensive catalog management tools that let you generate SKUs, upload information, make new product categories and assortments, and more
    • Create, manage and test promotions and marketing campaigns
    • Achieve your sales objectives by customizing search and SEO strategies
    • Monitor order status and manage returns easily with the order management system
    • Organize and customize store information
    • Create an intuitive checkout flow for each store
    • Keep business uninterrupted with the ability to open and close stores individually

Simple, Fast Deployment with Commerce Composer

  • Create, preview, edit and deploy with drag-and-drop ease not offered on any other platform
    • Lay out compelling pages quickly using templates and widgets
    • Run A/B testing with no programming
    • Easily create device-specific and responsive pages

CUSTOMER SPOTLIGHT

As an IBM Premier Business Partner, we offer unparalleled services to our clients. Our direct access to IBM Labs and the WebSphere Commerce Advisory Council gives us top-notch knowledge and support.

JANSPORT

Out of the box solutions aren’t for everyone.
Luckily, we can help!

NORTHFACE

We launched a new B2C Websphereecommerce site and deliveredand integrated brand experience.

LEE

The highlight of the Lee.com redesignwas the introduction of a Fit Finderto create an optimal customer experience.

OUR CUSTOMERS

Get a Free Watson Commerce Demo Today