A Passion for Customer Satisfaction

Zobrist Consulting Introduces Smart Merchandiser – Putting the Power of Information in Merchandisers’ Hands

VAN NUYS, Calif.--(BUSINESS WIRE)--Zobrist introduces Smart Merchandiser for the WebSphere Commerce platform. Smart Merchandiser joins the Zobrist product offering as one of the strongest and most versatile tools available for managing ecommerce stores.

 

“everything we’ve been looking for in a tool that will help streamline workflow for our merchants, as well as provide additional business intelligence to assist in merchandising decisions.”

 

Smart Merchandiser is the first single tool to combine the intelligence of web analytics with the ease of a graphic, intuitive inventory management system. With its WYSIWIG (What you See Is What You Get) interface, Smart Merchandiser allows non-technical users to see product analytics, ratings, conversion rates and stock status just by clicking on product images. Featuring drag-and-drop inventory arrangement, merchandisers can make fast, informed decisions based on real-time analytics and available colors and styles. No more digging through spreadsheets and complicated analytics reports and matching them up with inventory reports to make online store merchandising decisions – Smart Merchandiser put the information Merchandisers need to manage their online store right at their fingertips. “Things that used to take a couple days to accomplish now take a couple hours,” reports Alan Tsang, Zobrist Solution Architect.

 

Greg Pulsifer, General Manager of eCommerce at The North Face, calls Smart Merchandiser “everything we’ve been looking for in a tool that will help streamline workflow for our merchants, as well as provide additional business intelligence to assist in merchandising decisions.”

 

Merchandisers can see who’s visiting their site, which products they’re searching, and most importantly, which ones they’re buying. This allows them to plan more effective campaigns and better target their customers, putting the products they want right up front, to optimize the shopper’s experience and facilitate the highest possible conversion rate.

 

“This product is designed to help retailers listen to their customers,” says Tsang. “They can react to trends more quickly. For example, if a popular actress starts carrying a retailer’s handbag, Smart Merchandiser alerts the retailer that there is buzz about that product, and they can highlight it physically on their site.” Zobrist customers report increasing conversion rates and overall sales as a result of using the integrated information they get from Smart Merchandiser.

 

Zobrist’s extensive experience with Top 100 Internet Retailer sites gives it the insight and expertise needed to produce the cost-effective Smart Merchandiser solution.