
The full agenda for the 2010 WebSphere Commerce Leadership Summit is now available online. This year you won't want to miss some of the newest exciting developments to help you extend your brand experience including:
In-Depth Sessions:
- Marketing Optimization Through Web Analytics: Learn how to gain insights into marketing activities across channels through web analytics and how to translate these insights into increased customer wallet share.
- B2B e-Commerce Strategy and Futures: See how IBM is expanding its investments in B2B e-commerce and how this can help you grow your B2B online channel.
- Extending Brand Experiences with Remote Widgets: Learn different methods to extend your brand experience – outside your web store – to areas on the Web where your customers spend time.
- Best Practices from Leading Brands: Hear perspectives from some of today's leading brands including The Home Depot, Staples, JoS. A. Bank, Delta Faucet, J.J. Keller, 1-800-FLOWERS.COM and Howard Miller.
- Search Solution Overview: See how to optimize WebSphere Commerce site search experience to maximize organic search, help increase revenues and expand your customer base.
- Peak Preparedness: Learn how to best prepare your site for the holiday season by following best practices and incorporating the latest features and technologies into your holiday planning.
Hands-on Labs:
- Building WebSphere Commerce Mobile Applications: Get hands-on with building mobile hybrid applications for cross channel shopping scenarios on for today's most popular smart phones.
- Extending Social Commerce: Learn how to extend your brand experience with remote widgets including look and feel, introducing new services and testing changes in a developer environment.
- Precision Marketing Tools: See how precision marketing capabilities can redefine customer interaction including using dialog activities to communicate with customers and executing targeted marketing based on complex customer segmentation.
- Usability Labs: Brainstorm and provide your feedback for the future development of the WebSphere Commerce platform.
